Torrent Power is India's largest private sector player in power generation, transmission, distribution, and the manufacturing and supply of power cables. They have established branches in Ahmedabad, Gandhinagar, Surat, Dahej SEZ (Gujarat), Bhiwandi (Maharashtra), and Agra (Uttar Pradesh). Torrent Power made history by signing the country’s first distribution franchise agreement with Maharashtra State Electricity Distribution Company Limited. To highlight their achievements and capabilities, Torrent Power needed to create a corporate audiovisual (AV) presentation.
Torrent Power needed to create a corporate audiovisual (AV) presentation to establish their brand and for marketing purposes. The process began with a site survey, an essential step if a shoot is required. Following this, we developed the script in collaboration with the client and then created a detailed storyboard, visualizing the video in a single static diagram. Once the storyboard was approved, our studio team filmed the scenes. The storyboard was designed to convey Torrent Power's reach to end users through VFX and 2D animation, tailored to the client's preferences.
The music selection was crucial in setting the audience's mood. Considering the target audience and the nature of their business, we chose an "Upbeat" genre track. The sound effects were meticulously crafted to complement the aspirational visuals and blend seamlessly with the main track.
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